About
me
My path from electrical engineering to product management wasn't a pivot. It was an evolution. Engineering trained me to think in systems: identify inputs, model behaviors, debug failures. Product management just means applying those same mental models to human systems instead of electrical ones.
Right now I'm Co-Founder & Product Manager at Aatram, a consumer iOS app live on the App Store. With a 3-person founding team we shipped V1 seven days from first commit on a SwiftUI, SwiftData, WidgetKit, and FamilyControls stack, and launched at a 5.0 App Store rating. I own product, design, and brand: the design system, the logo, aatram.com, and the positioning that reframes procrastination as an emotion-regulation problem rather than a discipline one. After 16 segmented interviews across procrastination archetypes I killed V1's Plan Mode, shipped V2 Study Rooms and Crew for social accountability, and specced an on-device nudge engine on Apple Foundation Models.
Before Aatram, I cut my teeth at IKT India, where I took a seed-stage B2B handloom marketplace from 20 vendors to 75+ across multiple states, promoted from intern to PM inside of six months. The unlock was a concurrent A/B test on 50 SKUs with price floors against a matched control; order volume held flat, so I scaled the winner to 500+ SKUs, lifted gross margin from 25% to 40%, and doubled monthly GMV. Along the way I cut seller onboarding from 3 days to 6 hours, built the SQL + Mixpanel seller-health dashboard whose inactivity triggers lifted 60-day retention 20%, and ran weekly standups with a 4-engineer team shipping across web, mobile, and ops.
I'm finishing my M.S. in Management of Technology at Arizona State University (May 2026, 3.7 GPA), where my coursework includes a Python-driven G20 vs non-G20 innovation index analysis across 1,862 records. CSPO (Scrum Alliance) and Digital Product Management (UVA, Coursera) certified.
What I believe in
“Empathy scales better than features”
I've interviewed artisans who'd never touched a smartphone. Watching them struggle with a 3-day onboarding flow changed what 'simple UX' meant forever. Deep user understanding is the only sustainable product advantage.
“Data informs, context decides”
I built the seller analytics dashboard before adding new features, not because analytics is always urgent, but because flying blind is worse than moving slow. Numbers tell you what happened. Users tell you why.
“Ship the 70%, kill the 90%”
The best insight I had at IKT India came from a half-finished feature. I would rather get a functional MVP in front of real users than perfect a spec no one has validated. Done beats perfect every time.
“Every no earns a better yes”
At Aatram with a 3-person founding team, and at IKT India with a 4-engineer team and a growing vendor base, I learned to say no relentlessly. Scope discipline is how small teams punch above their weight. The features we didn't build were as important as the ones we did.
My path
B.Tech in Electrical & Electronics Engineering
JNTU Hyderabad
Product Ops Intern
Gangothri Nutrients · Excel sales model, FAQ authoring
PM Intern → Product Manager
IKT India · B2B handloom marketplace (20 → 75+ vendors)
M.S. in Management of Technology
Arizona State University
Innovation Index Analysis
ASU MOT · G20 vs non-G20 (1,862 records)
CSPO Certified
Scrum Alliance
Digital Product Management
University of Virginia (Coursera)
Launched FrictionLens
frictionlens.net · AI review analyzer
Co-Founder & Product Manager
Aatram · iOS app live on the App Store
M.S. Graduation (Expected)
Arizona State University
Beyond work
When I'm not rebuilding funnels or writing PRDs, I'm watching cricket (die-hard India fan), exploring every new restaurant that opens in Tempe, or reading about behavioral economics and how people actually make decisions, which turns out to be very useful for a PM. I'm also mildly obsessed with how startups in emerging markets solve problems that Silicon Valley tools weren't designed for. There's a whole product design language invented out of necessity, and it's where I feel most at home.
My engineering background keeps me grounded in “is this actually buildable?” while my business education keeps me asking “but does this move the needle?” The best product decisions sit at that intersection: technically pragmatic and commercially ambitious at the same time.