Shipped &
available.
A product manager who designs and ships. Two consumer and AI products live, plus a B2B marketplace I scaled 3.75×.
Three builds. Two mine, one I scaled 3.75×.
- LiveAatramConsumer iOS app on the App Store2026
Consumer iOS app on the App Store · 2026
- SoloFrictionLensAI review intelligence · Live at frictionlens.net2026
AI review intelligence · Live at frictionlens.net · 2026
- 2× GMVIKT IndiaB2B handloom marketplace · 20 → 75 vendors2024
B2B handloom marketplace · 20 → 75 vendors · 2024
Each number is one user story, one decision, one shipped build.
Email meThings I've designed, built, and shipped.
Consumer iOS app · Live on the App Store
Aatram
A focus app for people who dodge hard tasks. I co-led the build and owned the V2 rewrite, the spec, the UI, and the design system. It nudges you back to focus instead of pulling you out of it.
Component design system
Commits, 3-person team
Archetype interviews
AI review intelligence tool · Live at frictionlens.net
FrictionLens
I built this solo. It pulls reviews from the App Store, Play Store, Reddit, and CSVs into one clear Vibe Report, and only calls the AI when simple rules cannot decide, so it stays fast and cheap.
Classifier tiers, AI only when needed
Review sources unified
AES-GCM per-user key encryption
[ The number that earns the call ]
0×
GMV. Doubled at IKT India.
Vendor base 20 → 75, four-engineer team.
A SQL + Mixpanel seller-health dashboard lifted 60-day retention 20%. Owned the vendor-side product end-to-end.
3 chapters
Worked
01
2025 → Now
Aatram
Co-Founder & Product Manager
Consumer iOS app live on the App Store. Co-led product on a 3-person team. V2 anti-interruption rewrite after 16 archetype interviews killed the original notification model. On-device AI nudges on Apple Foundation Models.
SwiftUIApple Foundation ModelsBrandDesign System18%
App Store Conversion
02
2026 → Now
FrictionLens
Solo Designer & Engineer
AI review intelligence tool. Owned product and design across the marketing site, dashboard, and shareable Vibe Reports. 3-tier classifier routes only the hard cases to Gemini.
Next.jsGeminiSupabaseProduct + Design3 tiers
Cost-aware classifier routing
03
2023–2024
IKT India
Product Manager
Seed-stage B2B handloom marketplace. Owned vendor-side product with a 4-engineer team. Drove vendor base 20 → 75 and GMV 2× via a SQL + Mixpanel seller-health dashboard that lifted 60-day retention 20%.
A/B TestingSQLMixpanelB2B Marketplace20 → 75+
Vendor Growth
About me.
I’m Chetan, a product manager with engineering training and a designer’s eye. At Aatram, I co-founded and led product on a consumer iOS app now live on the App Store. At FrictionLens, I shipped a full-stack AI review intelligence platform with a public marketing site and dashboard. Before either, I ran the vendor side of a B2B handloom marketplace and scaled it 3.75× from 20 to 75 vendors, while doubling GMV. CSPO certified. MS in Management of Technology from Arizona State University. Phoenix is where I sleep. The work is portable.
How I scope
I find the smallest version of the problem that's still worth solving, then I write the spec myself. I run cold user interviews before I touch a wireframe. The 16 archetype interviews behind Aatram V2 killed a feature set we'd already started building. That's the kind of cut I make on purpose.
How I decide
I'd rather ship the second-best decision quickly than the best decision late. I keep RICE scores for the top of the backlog and a written one-line rationale for every cut. When the team disagrees, I write the brief instead of arguing in Slack.
How I ship
I prototype in Figma when a written spec isn't enough. I work closely with engineers, and my technical background means I'm useful in the room when they need product context. V1 of Aatram launched on the App Store because product, design, and engineering scopes were locked from day one.
Products, taken apart.
I tear down products I actually use, from the outside in, then build the fix. Firsthand research, not hot takes.
Pick the one you're avoiding.
Procrastination isn't a discipline problem. It's a feeling. Tap how heavy yours is right now.
No score. No streak. Just the feeling, named.
That ladder is a real input from Aatram, the iOS app I co-founded. The whole product is built to make the next move smaller than the dread, never to rank you for feeling it.
See how it's builtHiring a PM who ships?
Let's talk.
A product manager who designs and ships consumer and AI products, with a B2B growth track record. Based in Phoenix, AZ. Open to relocation.